References Semester 2

Storefront Blog. (2017). 17 Pop-Up Store Success Stories You Can Learn From. [online] Available at: [Accessed 4 Apr. 2017]. Gibbs, A. (2015). The power of the pop-up business. [online] CNBC. Available at: [Accessed 4 Apr. 2017]. Murray-West, R. (2011). The pros and cons of voucher codes. [online] Available at: [Accessed 4 … More References Semester 2

Additional Widgets

There are a variety of additional features which can be added to the website, to benefit the content and its sales success. The first of these formats is a pop-up, these are windows that ‘pop-up’ over the top of the webpage (Schofield, 2010). They are used in marketing to gain the attention of web users. … More Additional Widgets

Web Analytics

There are four types of website analytics; descriptive, diagnostic, predictive and prescriptive. Descriptive analytics are provided by services such as Google Analytics, this type of analytics shows how much traffic the webpage has received throughout a set period of time. Diagnostic analytics goes in to more detail the past and reasons why trends took place, … More Web Analytics

SEO techniques

Search engine optimization (SEO) involves adapting the webpage and using plugins to influence the webpage’s ‘visibility’ to algorithms such as the google algorithm, this increases hits on a search engine(Robinson, 2017). By increasing the webpages visibility and frequency it is shown on search engine results the more traffic the page will receive. The plugin that … More SEO techniques

Implementing HTML

HTML stands for hypertext mark-up language(Claerr J. 2017) ,it is the code that makes up content and documents on the internet(Shannon, R 2017). Tim Berners-Lee developed HTML whilst creating the World Wide Web, he used HTML as a way to link documents together(Claerr J. 2017). The code contains information about the format of documents such … More Implementing HTML

Social Media Marketing

Facebook is the largest social media network in the world, it is a brilliant marketing tool used by thousands of companies to target customers, the number of Facebook users is constantly growing but it is estimated that there are over 1.4 billion users per month (Snow, 2015). Dave Chaffey states that social media allows customers to interact … More Social Media Marketing